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2020-01-18

CAMERICH Shines at MAISON&OBJET PARIS

Paris—On 17 January 2020, the 25th MAISON&OBJET PARIS (M&O PARIS, the lifestyle and home design trade show) opened its doors, bringing together over 3,000 brands and buyers from around the world and showcasing the latest fashion trends of the year ahead. Chinese top furniture brand CAMERICH is joining for the first time, under the theme of "KONG", to communicate its brand values and determination to develop the European market.





The 330 square meters CAMERICH pavilion features a creative space exploring China’s culture of courtyards and hutongs as well as a selection of the brand’s flagship products and new products. Designed with a contemporary Chinese lifestyle, the pavilion revolves the theme of “KONG”: A modular approach to spatial minimalist design that uses emptiness and cross-connections to achieve layering in space with the overall effect of giving viewers a sense of freedom, as there’s space to breathe, a spot to dream, room to be oneself, and a place for living.










　　

The trade show also saw the debut of CAMERICH’s BAIANA CHAIR, which also marked the start of the chair’s global sales. Designed by Portugal’s venerated architect and 1992 Pritzker Architecture Prize laureate Alvaro Siza, the chair attracted lots of visitors with its simplicity, sturdiness, and lightness.




Siza expressed that when he accepted CAMERICH’s invitation to design a piece of furniture, a light chair swept through his brain: to fuse Chinese design with the wisdom of Chinese craftsmanship. The resulting chair is no longer heavy and doesn’t need a strong person to move. Rather, it is made from light materials, which makes it easy to lift with one hand only. Yet, the slim structure is strong enough to support and offers a comfortable sitting experience.




　　

Xu Jicun, Operation President of CAMERICH, said: “To develop the international market, we must first become the best of ourselves. For CAMERICH, good designs and good products should be able to weather the test of time. We have the courage to innovate and the wisdom to look far ahead. We are confident that we can offer sophisticated products for better lifestyles to consumers around the world.”





　　

Be open to the world and creativity centered. Bringing together Oriental aesthetics and global trends, CAMERICH hopes to explore the future and present more varieties of modern, premium lifestyles at M&O PARIS, thus nurtures a new spiritual world.


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CAMERICH User Registration Agreement

I. General

1.1 The rights of ownership and operation of the official website of Beijing Triumph Furniture Co., Ltd. (hereinafter referred to as "CAMERICH") shall vest in CAMERICH.

1.2 Users shall read this Agreement carefully prior to registration and may become registered users only after agreeing to comply with this Agreement. Once registered, the agreement relationship between users and CAMERICH will form automatically, and users shall be bound by this Agreement. Before using special services or products, users shall agree to accept relevant terms of this Agreements.

1.3 This Agreement can be updated at any time by CAMERICH, and users shall note and agree that the community does not assume the obligation of notification. Notices, announcements, statements or other similar contents of the community shall constitute a part of this Agreement.

II. Services

2.1 The specific contents of CAMERICH shall be provided by the community according to the actual situation.

2.2 The community only provides relevant network services. All equipment related to network services (such as personal computers, mobiles phoness and other devices related to access to the Internet or mobiles network) and required costs (such as telephones fees and access fees paid for access to the Internet, as well as mobiles phones fees paid for use of the mobiles network) shall be borne by users.

III. User Account

3.1 Users who complete registration procedures in the registration system of the community and pass identity authentication shall become formal users and have all authorities which users are entitled to as stipulated in the community; users without authentication shall only have partial authority of the members as stipulated in the community. CAMERICH shall have the right to change the design of authorities of members.

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